Categories
Social Media

Social Media Marketing Funnel Ads Approach

Take Advantage of a Social Media Marketing Funnel

Ever heard of the power of a Social Media Marketing Funnel? Turning your target audience into loyal advocates of your brand can be a challenging task for any emerging brand name; it is an ongoing process at best. Although it might seem questionable whether or not there is a distinct formula to achieve this, there is one such method taking the advertising world by storm. Top brands and marketers around the globe have become familiar with this simple yet effective 3-step approach for successful social media advertising.

The Funnel Approach is the harmonious integration of all the various advertising elements that can be applied to any business or brand respectively. Our social media team at Yoshiro Digital will be sharing exactly how it works below.

The 3 Stages

the social media marketing funnel

Why utilising every stage is vital

According to HubSpot, 90% of marketers report that social media marketing has increased their business exposure. But this can only take place by following a strategic plan and the funnel approach is one that can be a hit success if handled correctly. This means taking full advantage of every step.

Creating numerous campaigns, all with the intention of selling your product or brand, without first trying to connect with your target audience is not the ideal way to go. Social media advertising is indeed immensely successful but it can be a challenge for sales to be facilitated immediately.

Regardless of what you’re trying to sell, your most important objective is the building of strong relationships with your potential customers. The Funnel approach facilitates this perfectly. Its importance lies within the idea that the potential customer must first become aware of the brand in order to begin considering a purchase without being peddled with the product.

Benefits of using the Funnel Approach

Branding and Awareness Stage

Each step of the social media funnel approach provides different benefits. The Branding / Awareness stage is related to fun, entertaining content to an audience unaware of your brand’s existence. It should grab one’s attention almost immediately in order to stand apart from the mundaneness of other posts. This stage is beneficial for the following reasons:

  • Almost instant growth in traffic as well as your social reach. Your potential customers are all interacting with your posts for the first time. By creating a good first impression, you are essentially creating room for them to consider you in the second stage of the campaign.
  • By using various types of content, you can find out what works best when it comes to your target market and what doesn’t work. You can then increase what works and reduce what doesn’t.

Consideration Stage

The Consideration stage is where your potential customers are now either aware of your brand or at the point where they recognize it as an option upon researching or ‘considering’ their purchase. Re-targeting can be one of the main components of this stage. Tracking down the people who firstly interacted with your awareness campaign and targeting them – thus, reinforcing your message.

  • Given that your first impression was successful with your target audience, this stage will reinforce the idea of your product/brand and thus have you positioned on their list of options.
  • By re-targeting the correct audience, you can lead your brand to higher conversions at lower costs.
  • Facebook is a platform that makes this stage a charm as it provides three key features. The first is intensive targeting. The second being the Facebook pixel which you can set up on your website. Finally, lookalike custom audiences – all three proven to work wonders when utilized properly.

Conversion Stage

Finally, the last, equally important stage, is the conversion stage. This is the turning point in the social media marketing funnel. Here is where the quality of your targeting, your ads and your ability to track results, all come into play and your target audience is finally ready to purchase.

  • Considering your previous stages were successfully implemented, this part of the Funnel should be effortless (but still meaningful!). There are important components that will determine whether or not your target market will interact in a greater way with your brand/product. It is important to understand that at this stage This could result in a purchase or a subscription/sign up.

How it works

The Funnel approach aims to facilitate conversions through a process which gradually places your product/brand into the mind of the consumer. All done without constantly pressuring them to “buy”. Success lies in the way you attract customers who resonate with your message and who find reasons “Why” they should choose you. As your campaign progresses, you will be able to use various KPI’s to ascertain how your brand is being portrayed. Monitoring each and every aspect will only ensure that you don’t miss any red flags when achieving your goals.

Expecting a total stranger to purchase from you without any first contact point is definitely a challenge. Which is why this strategic plan encourages the creation of content that firstly facilitates interaction. Not all content has to be about trying to sell your brand. By first providing your target audience with content that is entertaining and enticing, you are slowly luring them in your funnel. Not only are you driving in more traffic, but you are also finding ways to correctly grab their attention in the future. Notice something they really like? Use it again! It makes sense for them to interact with your content if it caters to their needs, wants and desires.

The great thing about this approach, is that every step ensures you have correct and valid information (through successful targeting and tracking). All designed to guide them towards considering you in the future. If applied correctly, the Funnel Approach can make massive improvements to the size of your group of loyal customers.

Categories
SEO

Understanding SEO Terms

SEO terms that you need to know

SEO means “Search Engine Optimization” and it is the process of acquiring organic (Free) traffic from the search results of search engines such as Google. But why you should care about it?

Organic Search Traffic is often the primary traffic source of a website and it is considered as high-quality traffic.

What does this mean for your business?

Search Engine Optimization, if done correctly will assist in acquiring high-quality traffic that is likely to convert to leads or sales. Are you interested in growing your business? Click here to find out more about our SEO Cyprus services.

SEO

How Does SEO Increase traffic to your website?

Even though Google works based on “secret” and often patented algorithms to deliver the most relevant results to its users, it does take into consideration certain factors to evaluate and rank the websites in their Search Engine Result Pages.

There are more than 200 reported factors that influence the ranking-ability of a website. Working with an experienced SEO agency will help you reverse engineer your competitors (That are already ranking high in Google) and outrank them.

Website Traffic

SEO terms that you need to know

Now that you know what SEO is and how it works, the next step is to learn the SEO terminology that is often used by SEO’s in order to create actionable SEO plans and help your website rank. If you decide to work on your website’s SEO by yourself, this terminology guide will come in really handy. However, it is crucial to get your head around the basic terminology even if you decide to work with an SEO agency.

On page SEO optimization (also known as on-page SEO) refers to the actions that are applied on YOUR website in order to improve the position of the website in the Search Engine Result Pages.

Examples:

  • Optimizing the Content of the website
  • Internally Linking relevant pages
  • Using LSI keywords to build relevance for a topic
  • Optimizing the speed of the website to load quicker
  • Adjusting the Meta tags of a page

OnPage SEO

OffPage SEO

OffPage SEO optimization refers to the actions taken on OTHER websites in order to generate external ranking signals for YOUR website. In other words, you gain mentions (Backlinks) from other websites.

Examples:

  • Guest Posting – Writing an article for another website that relates to your audience and making sure to include a hyperlink (Backlink) to your own website.
  • Creating an evergreen piece of content on your website so others can link to it from their resources page or informational articles
  • Linking to your website from other websites that you may own or operate (You have to be careful when doing this cause it may be considered as a link scheme and result in negative results)

Keywords

Keywords are phrases that are related to your industry and you would like to rank for. For example, if you run a fashion e-commerce store, “Leather Jackets” could be one of your target keywords. This is the keyword that you want to rank for because you sell leather jackets.

Backlinks

A backlink is simply a hyperlink from another website that points to your website. Backlinks are one of the most important factors in SEO. Acquiring high-quality relevant backlinks is often the key to succeeding in SEO.

DoFollow backlinks

A DoFollow backlink is an HTML link that doesn’t contain the rel=”nofollow” attribute. Do-follow links are the most valuable ones from an SEO perspective because they pass link juice to the target website.

NoFollow backlinks

NoFollow is an optional rel attribute that can be placed in hyperlinks. The NoFollow attribute instructs the website to not follow the specific hyperlink. Therefore, link juice or ranking value cannot be passed on to the target page.

NoFollow Backlinks should be placed on

  • Affiliate links
  • Sponsored posts
  • When linking to websites that you don’t trust

Anchor text

Every backlink consists of two main components. The first one is the web address (URL) that the hyperlink is pointing to (the destination will be your website). The second component of a backlink is the anchor text. The anchor text is the text that works as the link. For example, THIS is a hyperlink.

Anchor texts are important for SEO. In order to decide what anchors to use when linking to your website, you should analyze what the top results are using and then improve this matrix.

301 & 302 redirects

A redirection happens when you click on an URL for a specific page and immediately after clicking you are redirected to a new page with a different URL. Using redirects is common when you are doing OnPage SEO optimizations.

Redirects are used when:

  • You are changing the URL structure of the whole website
  • You are changing the URL of a specific web page
  • When you are merging two (or more) websites
  • When a website is penalized and you need to create a double 301 redirect in order to try to lift the penalty (at least temporary)

The difference of 301 redirects and 302 redirects:

301 redirects are permanent. You are indicating to Search Engines that the specific page changed address permanently. Search Engines will then pass any value, authority and rankings to the new address.  YOU HAVE TO BE EXTREMELY CAUTIOUS WHEN PERFORMING 301 redirects. Make sure to consult SEO specialists if you are not 100% sure of what you are doing.

302 redirects are temporary. Temporary 302 redirects are often used in order to test the redirections before changing them to 301 (permanent)

From a user’s perspective, the end result is the same. The only difference is the guidelines provided to the Search Engines.

Alt tag

Alt tags are HTML tags that are being used to describe an image. The alt tag text is the text that is being used when an image fails to load. SEOs can strategically optimize alt texts to increase the keyword and LSI keyword frequency in a piece of content.

This is how a standard alt tag looks like in plain HTML.

<img src=”/example.jpg” alt=”this is a picture of an example” />

You really don’t have to worry about the CMS because all modern CMS provides you with the ability to add alt tags from a user interface that you don’t have to mess with the coding.

Meta description

A Meta Description is a description of the specific page that is used from Search Engines in order to display it on the Search Result pages. The meta description is not ever displayed on the website.

Whenever someone searches for a specific keyword, Google decides what results to display. Google then uses the page title and the meta description in order to make up the snippets for the websites that feature in the results.

Important things to know about Meta Descriptions:

  • Google does not always respect the meta descriptions. Google can decide not to use them
  • Google can completely ignore the meta description or it can use only some parts of it and combine it with content from the page
  • In the case that meta description is empty, Google will try to guess what is the best part of the text to be used as a meta description
  • Google will try to bold your keyword or Lantex Semantic Keywords that are in the meta description.

Canonical tag

Canonical tags are HTML elements that let you indicate duplicate content (OnPage & OffPage). This tag is placed on the header of the website.

Example of OnPage Canonical implementation:

On the page https://www.example.com/duplicate-page you need to implement this code:

<link rel=”canonical” href=”https://www.example.com/original-page” />

This will tell search Engines not to pass any value from https://www.example.com/duplicate-page to https://www.example.com/original-page

Example of OffPage Canonical implementation:

On the page https://www.example2.com/duplicate-page you need to implement this code:

<link rel=”canonical” href=”https://www.example.com/original-page” />

This will tell search Engines not to pass any value from https://www.example2.com/duplicate-page to https://www.example.com/original-page

The main concept is that when a search engine such as Google comes across this tag it will not rank that page, but transfer all the value to the canonical page.

Black hat SEO

Black hat SEO is the dark side of Search Engine Optimization. Some SEO’s work in a way that tries to manipulate the ranking factors by generating fake ranking signals for Google. Black Hat SEO can cause serious implications to your website so we suggest that you don’t implement anything that is considered black hat.

Furthermore, your competitors may be working in a black hat way to cause harm to your rankings.

If you decide to implement black hat SEO techniques, you have to consult experienced SEO’s that have knowledge in implementing Black Hat techniques. Furthermore, SEO’s can help you get over any negative SEO attack that your competitors are performing against you.

Examples of Black Hat SEO

  • Hidden Content
  • Cloaking
  • PBNs
  • Auto-generated backlinks
  • Doorway pages / Backdoor pages
  • Hidden content

Black Hat SEO

Domain name

A domain name is your address on the web. For example, this is a domain name:

www.thisisadomainname.com 

Domain names cost approximately $10 per year and you can buy them from GoDaddy, Namecheap, etc.

Hosting

Hosting is the storage that your website is stored on. In order to have an operational website you need to have:

  1. Domain Name
  2. Web Hosting

Hosting prices vary. You can find a hosting provider with just $1 per month. We suggest that you invest a bit more and use a VPS server as your hosting provider. Digital Ocean is a great provider for VPS.

Duplicate content

Two pages that have same or very similar content can be considered as duplicates. Duplicate content cannot cause a penalty from the Search Engines, however, it can cause keyword cannibalization issues.

Examples of duplication issues:

  • Copying and pasting content across multiple web pages
  • Using your content on other websites
  • WordPress issues (Tags and Categories of WordPress tend to cause duplicate content issues)

How to fix duplicate content:

  • Canonical tags
  • 301 redirects
  • NoIndex tags
  • Editing the content

Keyword density

Keyword density is the percentage of how often your keywords (Target phrases) appear in your content. To calculate the keyword density you should divide the number of times that your keywords appear in your content by the total number of words and then multiply by 100.

Keyword Density has an important part in SEO. Our studies showed that as much as you mention one keyword, you increase the likeness of ranking. However, it’s easy to overdo it and result in keyword stuffing which is not desired.

Keyword stuffing

If you repeat a specific phrase or keyword too often you risk in resulting to keyword stuffing. Usually, writing naturally will not result in keyword stuffing. Keyword stuffing is likely to be observed in people that are new into SEO and they write content that is not natural anymore.

How to deal with keyword stuffing:

  • Write natural content
  • If you want to increase your keywords in the content, make sure to increase the overall word count as well
  • Use a tool such as UltimateKeywordHunter or TextTools to get LSI keywords that can be used instead of the main keywords.

Latent Semantic Indexing (LSI)

The meaning of LSI is really tough to understand so we will try to offer a simplistic explanation about LSI. LSI is considered to be a major ranking factor for search Engines. Search Engines analyze the content of a page and look for supporting keywords (LSI). LSI keywords are highly related to your main keyword. They are keywords that are naturally occurring.

For example, if your main keyword is “forex” then some LSIs could be:

  • Investments
  • Currency
  • Trading
  • EUR/USD
  • Exchange

LSIs help the Search Engines understand if the content is relevant to the keywords. That’s why keyword stuffing alone is not working anymore.

Link building

Link Building is one of the most important parts of SEO. Link building is the process of acquiring backlinks for your website.

Types of link building

  • Guest Posting
  • Niche Edits
  • PBNs
  • Resource Pages
  • Sponsored Posts

Link Building is the most important part of every SEO strategy. Any successful SEO campaign has to focus on backlink acquisition.

Meta keywords

Meta Keywords are some phrases that were used in order for the webmasters to indicate what the page is about. Using Meta keywords is something that is not a ranking factor anymore. Search Engines do not pay any attention to Meta Keywords anymore.

Although some claim that there is no harm in setting them up, we believe that you shouldn’t. If you end up setting up your meta keywords, your competitors will be able to see

Organic search traffic

Organic Search traffic is the traffic that visits your website by clicking from one of the organic (Not paid) Google Results.

Organic search results (natural search results)

Organic Search Results are the search Snippets that are served below the paid ads (Adwords Results). Paid ads used to be served on the right column of Google SERPs. Nowadays, the paid results are served above the organic results. This makes SEO even harder because you need to achieve better rankings in order to get the desired result.

Robots.txt

Robots.txt is a text file that is used in order to give guidelines to the crawlers (Spiders of Search Engines) regarding the crawling of the website. This file is very important for the SEO optimization of a website. Websites without robots.txt cannot be crawled. Most modern CMS platforms are automatically generating robots.txt so you don’t have to worry about it (although in some cases you may need to edit it and adjust it).

What can you do with robots.txt

  • Indicate pages that you want don’t want to be crawled
  • Indicate your sitemap.xml file
  • Indicate the requested speed that you want the crawlers to apply when crawling your website (In the case that your server cannot handle it).

Sandbox

Google’s main index, does not immediately accept pages right away. Supposedly, Google has a second index where pages exist until the time that Google checks those pages and decides that they are worthy of appearing in the main index. The secondary index is called sandbox or supplemental index. The pages that are in the sandbox won’t appear in searches, meaning that having your website in the sandbox is not the best thing for your page, on the contrary, the sandbox is something that everyone would want to avoid.

Search Engine Marketing (SEM)

Search Engine Marketing is the practice of having your products and services promoted through search engines and you can do that by having your products or services grow and rank organically on search engines or even pay to get high positions on search engines.

SERP

Search Engine Results Page is the page users see when they search about a term on a search engine. Websites aim to rank in the first SERP in order to be more easily accessible by users.

Bots, Crawlers and Spiders

These terms refer to the software that scans the internet for new websites and gives feedback to the search engine in order to add them to the search engine’s index. Once the websites enter the index they will be able to rank on SERPs

Title Tag

The Title tag is not the most visible detail of your site, but it is nevertheless an important one. Title tags are visible on the title bar of the browser you are using and it is one of the biggest factors that let search engines know what the current page you are reading is all about. The title tag has to be descriptive and adequate of conveying correct information, in a short format.

Title tags are also the first thing website back-ends ask you when you are creating a new page.

URL (Uniform Resource Locator)

A URL is an address you see in your address bar when you visit a page. Every page has a unique URL and it is the place where that specific page can be found.

White Hat SEO

The practices that are endorsed by search engines are commonly called White Hat SEO. There are practices that search engines expect you to do in order to get you indexed and for you to rank high in the search results page. There are no official guidelines for SEO and the parameters of what the best practices entail changes constantly, especially with many several search engine updates. One of the most important things for SEO is keeping track of what is going on through forums and blogs.

Webmaster Tools

Once you create your website and you are ready to start your SEO efforts for it, you will need something that will be able to evaluate your website. Google offers a free service to give you the tools to evaluate your website, called Google Webmaster Tools. This tool helps you evaluate your website on how well it’s doing in the search results pages and you can maintain and monitor its performance. It is not a compulsory step but it can give you lots of information in order to keep you on the right track for your SEO campaigns.

XML sitemap

This is a file that gives all the different URLs of a website (Posts, Pages, Categories, Archives, Images etc) to Google Crawler. Google uses this file in order to identify the URLs that it should crawl and index. After the development of the sitemap.xml file, you should submit it to Google Webmasters Tools in order for Google to crawl it.

Things to keep in mind regarding sitemap.xml

  • You should only include URLs that you want to be indexed
  • You should only include URLs that are marked as “Index”
  • Avoid including redirected URLs
Categories
Web Design Web Development

Website Design Blueprint and the Development Process

A great website design blueprint for those who might not know how to proceed with a potential client. We all know that in order to manage and develop a website from scratch requires a lot of work. You need to utilize resources, set up a lot of meetings both internally with the development-design team and externally with the client. Just as crucial is to be organized. Therefore, in this article, I will mention everything that you need to keep in mind once a client comes looking for your web development services.

What questions should you ask during the first meeting

At the first meeting, it is very important to understand the client’s needs so you need to ask the right questions. Some of the most important questions that you should ask are:

  • What does your business do?
  • What’s the domain that you would like to use for your new website? Do you already own this domain or would you want us to purchase this domain for you?
  • Would you like a redesign of your existing website or do you not have a website at all?
  • What special features would you like to have on your website?
    • Contact Forms / Lead Forms
    • Booking systems
    • E-commerce
    • Integration with 3rd party tools
  • What languages would you like to include on your new website?
  • Who are your major competitors?
  • What’s your timeline for completion?

Create the audit and the quotation for your client

Now that you know your client’s basic needs, it’s time to create an audit that you’ll include with the quotation.  It’s important to explain to your client what you are going to do regarding his website and why your strategy will improve the website’s performance, and in-turn conversions. This is your chance to prove to the client why they should hire you instead of other potential developers that he already has spoken to. Bonus tip: send a free homepage mock-up for FREE in order to prove your design skills and get the trust of your potential client.

A simple audit for web design & development should include:

  • An Explanation of how your Web Design will provide a massive improvement to User Experience and User Interface.
  • Your top Action items briefly outlined in a few sentences.
  • Explain how important fast site speed is and how your company can help the client’s website achieve this.
  • Point out mistakes that the client’s website has (if any) and recommendations regarding how you can fix those issues. Though make sure to avoid giving away all your tricks in great detail.
  • Proposed Web Design Templates – Which pages are you going to keep and what new pages are you planning to develop
  • Set up milestones

Now you are ready to get the client to sign your offer. Be very careful with your quotation in order to avoid any misunderstandings that may lead to legal ramifications down the road.

Wireframes & Web Design Creation

If everything has gone well and you now have the job then it’s time for your design team to start working on the project.

It’s very important to organize your resources at the beginning of the project. Assign the project to your best available Web Designer. Your Web Designer should start working on the wireframes first and then proceed onto the actual Web Design drafts using their preferred tool.

Try to keep up with deadlines in order to proceed with the Web Development at a comfortable and agreed pace. Once you have the drafts done it’s better to set up another meeting with the client. It’s important for us to know if the client approves of the drafts prior to proceeding with the web development. This will make everyone’s life easier.

Web development implementation

Now that the client has approved the designs of the project, your development team can get started. Set up new hosting for the current project and then we are ready to go. My suggestion is to use VPS hosting for all your upcoming projects for enhanced performance.

Make sure to develop the new website on the new hosting that you have already purchased without messing up the client’s existing website (if any). The new development will be considered as your staging site and once your development team completes the project you can push this website live.

TestingTesting Testing

Launching a website isn’t that simple. If you launch the client’s website in a hurry and miss important factors, then you will definitely have a hard time fixing things while the website is live. Don’t worry, I have prepared a list with everything that you need to test before you launch a website.

  • Set up Google Analytics and Google Search Console. If the client had already implemented GA & GSC on the old site then make sure to connect the new website with the existing account. This is very important in order to continue to collect data. Also, it’s the best way to check if traffic & goal conversion is increased and this will prove to the client that you have done a good job!
  • Make sure that the client’s emails are working. If the client is using emails from his registrar, for example, [email protected] and you have changed the hosting then you will probably need to transfer the CNAME records from the registrant to your new hosting provider.
  • Check that the contact forms are working properly. Also, check if the client receives the emails in the spam folder. This issue is very common in WordPress sites. To avoid this, you will have to setup SMTP configuration. There is a WordPress plugin for this.
  • Test different mobile devices and different browsers. Your website might not look the same on different mobile devices or varying web browsers. Unfortunately, code elements are not supported universally so you will have to check for any issues and try to fix them accordingly. You can use the BrowserStack application to perform these tests. It will save you time instead of doing this manually.
  • Site speed test. Check the website’s performance by doing a site speed test. Use GtMetrix or Pingdom Tools for this. Check the recommendations and try to optimize the website as much as you can. Site speed is one of the most important things for User Experience and SEO.
  • Schedule backups. Don’t forget to make a backup of your website. You might also schedule backups if your website updates more frequently.

Good luck and happy developing!

Categories
SEO

Why you shouldn’t use PBNs even though they work

What is PBN?

If you’ve ever been researching on SEO tactics, I am sure you’ve asked yourselves the questions ‘What is PBN’, ‘what is PBN in internet marketing’, ‘Will I benefit from PBNs’ and many other related queries. The purpose of this article is not only to answer your questions but also to help you understand why you should not invest in PBNs but find alternative ways to achieve your objectives.

PBN stands for ‘Private Blog Network’, a group of expired domains brought back to ‘life’ in the effort of building a strong network of websites. This kind of tactic is used by website owners and it is classified as a Grey Hat strategy. The overall scope of this network is to build effective websites to send links to your backlinks, boost your backlinks strength and eventually capture as much link juice as possible from both.

In this article, we will help you to understand how Private blog networks operate and why you should oppose using them, even though they might bring some benefits in the long term. Furthermore, you will get valuable insights from our past experience using a PBN and the kind of results we gathered, as well as what other alternatives you can use.

PBN

Why use PBNs?

There are many reasons a website owner can utilise PBNs. Let’s have a look at some of them:

  1. Increase Return On Investment (ROI)
  2. Increase traffic
  3. Avoid time-consuming traditional link building methods (manual outreaching)
  4. Greater control over your link building acquisition
  5. Increase rankings

Many website owners try to find strategies to achieve all of the above and stumble upon PBN development. Developing a network of websites that are not traceable back to the owner, yet send Tier 2 links to the owner’s website seems like a very attractive option.

Backlinks

How can one develop PBN sites?

A PBN consists of numerous expired domains that have been purchased and returned to normal website operation. These are developed in line with the website’s industry. Usually, PBNs are blog websites that offer informational posts to users who are looking for info or answers to their questions.

For example, if your website belongs in the fitness industry, then your PBNs will ideally revolve around the fitness industry i.e. fitness tips blog, fitness products reviews etc.

The reason for doing this is to build Tier 2 links to your backlinks that are relevant and authoritative.

Before building those links, a successful PBN strategy will require tests to take place to see how effective those links are and if they will benefit or harm your efforts and rankings.

There are some crucial steps one should follow when developing PBN sites:

  1. Scraping and finding expired domains to purchase, it is important for those expired domains to have been in the industry that you’re involved in.
    1. A tool that is consistently used is Scrapebox. This helps to scrape expired domains, based on a set of keywords we provide, to ensure that the websites we will rebuild belong in the same industry.
    2. The tool also provides info on whether the expired domain used to have good metrics (E.g. Domain Authority and Trust Flow).
  2. Best practices require that all websites be purchased from different hosts and use private ‘WhoIs’ so as to not be traceable back to your IP. Ideally, Cloudflare is a great way of hiding IPs, allowing you to use the same host, therefore providing great time saving benefits.
  3. Developing the website with unique content, as well as rebuilding their old pages using WayBack Machine, to retrieve the pre-existing information.
  4. Testing the sites’ effectiveness by sending external links to other websites – test pages – and checking to see if those backlinks negatively or positively affected the test page you are sending a link to. This test usually takes 1-3 months. You can do this using a tool called SERPFox where you add the test page and check rankings every week or two to monitor trends.
  5. If the test was positive, you can send Tier 2 PBN backlinks to your already acquired existing backlinks to boost them.
  6. If the test was negative, you can send Tier 1 links to competitors to harm their rankings (negative SEO).

Now, let’s have a look at our past experience with building and developing a PBN seo blog network and what the results were.

Case Study

Our client belongs in the dating industry and was looking for ways to achieve their objectives of increasing rankings and traffic generated to their site by investing in a network of PBN sites.

Therefore, the websites that were built for this client’s SEO PBN strategy revolved around:

  1. dating advice blogs
  2. dating experts’ advice
  3. lifestyle blogs

…and many more.

The Cost

Their investment was $10k including:

  1. Domain purchase
  2. Website development
  3. Consistent monthly content development
  4. Link building to all PBN sites
  5. Cost of Labour
  6. Tools and subscriptions including PBN hosting

Each website cost around $100-150 to set up and then each article cost around $20-30 for content development.  

The Time

The investment was spread over a period of 6 months before ensuring that the PBN was ready to be incorporated into our strategy. The tests and website development took most of our efforts and then articles and landing page creation, as well as PBN management, remained an ongoing exercise.

The Tests

In order to determine whether the sites are worth having and maintaining, we had to test this on other websites. The test took approximately 3 months to finish and then was used on our sites which would then take another 3-6 months to gather results.

The results

Once we entered the ongoing management phase, all sites on our PBN hosting provider were directed to the client’s money sites. The results were not as beneficial as we anticipated. Although some pages saw an increase in rankings, the client did not see an effective ROI.

Drawbacks

  • Expensive
  • Timely
  • Anticipated results were not achieved
  • Low ROI

The Verdict on using PBN sites

Although we found some benefits in using PBNs, considering the time and money that operating them requires, we recommend not using them unless you have the option of repurposing them into money sites or affiliate sites. The aforementioned practice is considered white hat since you simply use domains already built and further develop them into sites that will actually increase yours or your client’s ROI.

So there you have it. What is PBN? Well simply put a practice that is likely to cost more in time and effort than it is likely to provide for you or your clients.

Categories
CRO E-Commerce

Ecommerce best practices – Generate Quick Wins

To gain an advantage over the competition it is important to understand ecommerce best practices. And one of the best things you can do to guarantee success is to continue to test ideas frequently and consistently. So, do you have an E-commerce website and you are looking for ideas to generate some quick wins? Then today is your lucky day!

Follow some of the techniques below and stay motivated to keep increasing your conversions.

Most owners nowadays try to drop their prices or run expensive ad campaigns or even look to redesign the whole website. You don’t need to panic and make major changes at first just so that you can increase your conversions.

Instead, trying some of the following techniques will take only a short amount of time to implement and they will likely improve your conversions dramatically. But always keep in mind that you will have to keep testing!

Create quantity sensitive offerEcommerce marketing

It is a great idea to limit the number of your products. For example, show a message stating that there are “Only 2 in Stock”  and use an illuminating color, such as red. This is considered a negative color in much of society but works positively in this scenario because it prompts users to engage quickly when purchasing a product.

By following this technique:

  1. You will increase the value of your product. By adding limitations to your products users feel like this is something which is hard to get and is popular and therefore valuable.
  2. You are “forcing”  people to take an action. Showing them that the product they are interested in is available, but only for a short amount of time will get them to act.

 

Create time sensitive offers

Another effective ecommerce best practices technique is to add a limited time offer countdown.

Creating urgency on a product means users will feel pressure to proceed quickly with a payment.

*** For even better results combine both techniques mentioned above: Restrict quantity AND also make the offer time-sensitive.

Trust me, people will go nuts!

Offer free shipping – Under one condition

Everyone loves free shipping. However, you should offer free shipping with a condition.

For example: Let your clients know that there is “ Free Shipping on orders over $39”

With this method, you can increase your average order value (AOV) as users will likely buy more products instead of electing to pay the shipping fee.

Make your Users Trust you

The first thing that any visitor to your site wants to know is if you are a trustworthy brand/website and if they can buy items without the risk of getting robbed. Ecommerce best practices state that you need a client base that sees you as an honest business and it’s imperative to build this level of trust.

Some clever ways to show this are:

  1. Showing your store’s total following in Social Media
  2. Showing the number of likes and shares of each product

Incorporating these quick strategies into your e-commerce strategy is sure to reap some instant benefits!

Categories
Social Media

Playable Ads: 10 Exciting Social Media Updates

Should we really be excited about playable ads and other SM updates

The introduction of playable ads, shopping on Instagram and Ads through Facebook stories are prime examples of the need to stay up-to-date regarding Social Media marketing. When it comes to digital marketing, the only sure thing is that it is ever evolving. The social network, Facebook, is a great example of that.

Yet, what’s more, interesting is that as Facebook changes, Instagram goes down the same rabbit hole and this is highlighted in its advertising.

What’s new to SM marketing in 2019

Some exciting new updates are in store for us from the folks over at Facebook and Instagram; updates that should be kept in mind when 2019’s marketing strategies are implemented. Scroll down and check out what we consider some of the most exciting!

Social Media Marketing

Shopping on Instagram Stories

Product stickers can now be added on Instagram Stories encouraging a more interactive and instant shopping experience.

Once someone views your story and identifies something they like, they will be able to get details about the product simply by clicking on it. Once the aspiring shopper is redirected, they have the option to also view it on the website and make the purchase.

Augmented Reality Ads

Through encouraging interaction and a deeper connection with a brand’s followers, augmented reality ads will give everyone the chance to visualize different products and experiences in Selfie Mode through the Facebook platform.

This will be enabled through a ‘Tap to try on’ Call-to-action directive.

Augmented Reality

Ads through Facebook Stories

Brands will also have the capability to create fun experiences for audiences through Facebook stories.

Although the platform’s stories option has not had the same success as Instagram Stories, with this creative implementation, it is already gaining popularity. No doubt the feature will provide brands with many more options for reaching a wider audience.

Facebook Stories

Playable Ads

This feature is a pretty cool one when it comes to game apps. Playable ads allow users to “try before they buy” and through this short interaction, it is expected that a greater number of installs will result after users are given the chance to experience what the app is about before installing it.

Facebook Pages Updates

Although this has been around for a while, you may have missed it. Facebook Page reviews have been upgraded and modified to ‘Recommendations’.

This specifically caters to visitors who are after more information regarding what to expect, based on other customers and their experiences. The feature also prompts the customer writing the recommendation to either add a photo or readily prepared comments. Gone are the days where a 4- or 5-star rating was all a visitor had to go by when assessing a product.  

Mobile Redesigned Pages

Another update you might have noticed is the redesigning of Facebook’s business pages on mobile. With easier navigation and an updated look, they are expected to drive more traffic and interaction.

Video Metrics Updates

Video Ad Metrics have also received an update with the intent to assist advertisers in understanding all about reliable and true video engagement. The result is likely to be improved, creative video optimization and therefore increased user engagement.

Brand Lift in Test and Learn – Self-service

New self-serve options have also been introduced in order to test and comprehend how a company’s Facebook Ad Campaigns truly impact the audience’s perception of their brand. It’s a cool feature that will definitely leave more in store for us in the future!

A Kit for Video Creation

Haven’t got a video? Facebook can make one for you! A new video creation kit enables you to turn your existing photos into videos that are optimized for mobile. Easy to use templates are included along with text and text placement options.

Facebook Campaign Management Updates

The feature of Lookalike Audiences is great, but can you imagine having the option to find and target people who have similar online and offline behaviors to your actual customers? Well, Facebook has made it possible! Consider it Lookalike Audiences, with a massive upgrade!

We know. We know. we can’t wait to use any of these updates either!