We show you three tried-and-true methods for lowering your bounce rate and increasing conversions in this article.

What is a Bounce Rate? 

A single-page session on your website is referred to as a bounce. A bounce is described in Analytics as a session that only sends one request to the Analytics server, such as when a user visits one page on your site and then leaves without sending any other requests to the Analytics server during that session.

The percentage of all sessions on your site in which users visited just one page and caused only one request to the Analytics server is the bounce rate, which is single-page sessions separated by all sessions. Since there are no subsequent hits after the first one that would allow Analytics to measure the length of the session, these single-page sessions have a session duration of zero seconds.

Is Having a High Bounce Rate a Bad Thing?

Yes, a high bounce rate is bad if the site’s performance depends on visitors visiting more than one page. For example, if your home page serves as a portal to the rest of your site (e.g., news reports, category pages, and your checkout page), you don’t want a high bounce rate.

A high bounce rate, on the other hand, is perfectly natural if you have a single-page site, such as a blog, or provide other types of content where single-page sessions are required.

Lower Your Bounce Rate

When looking to lower your bounce rate, you should take a look at the issue from a number of different perspectives in order to deal with the problem in the most efficient manner. Some perspectives to look at are:

• You can look at the audience overview report as this provides the overall bounce rate for your website.
• By looking at the all pages report, you can acquire the bounce rate for individual pages.
• The channels report provides you with the bounce rate for each channel grouping that you have.
• By consulting the all traffic report, you can find the bounce rate for each source or medium pair.

If your average bounce rate is high, you can investigate further to see if it’s uniformly high or whether it’s due to one or two channels, source/medium pairs, or only a few sites. Examine whether the content fits well with the messaging you use to push users to those pages and if those pages provide users with clear paths to the next steps you want them to take, for example, if just a few pages are the issue.

If a specific channel has a high bounce rate, examine your marketing efforts for that specific channel: if users arriving via display are bouncing, make sure your ads are relevant to the content of your site.

If the issue is more common, check your tracking code implementation to ensure that all of the required pages are tagged and that they are tagged correctly. You may also want to rethink your site’s overall design, paying attention to the vocabulary, visuals, color, calls to action, and visibility of key page elements.

How to Find the Bounce Rate of Your Website

It’s a good idea to see where your site stands in terms of bounce rate before finding out how to lower it so you know where to make the changes we suggest.

This can be accomplished in one of two ways:

• Simple and Fast Method: View in your WordPress dashboard with an insight tool.
• Method 2: Look for it in your Google Analytics account.

First, we’ll teach you how to do it quickly and easily.

You can find all the data you need in your WordPress dashboard once you’ve properly set up Google Analytics on your WordPress site with any insight tool. Sign in to your WordPress dashboard and go to Insights » Reports to see your site’s bounce rate. The average bounce rate of your site can be found in the Overview Report.

If you need more details, go to the Publishers tab and look at your site’s top landing pages, which include the number of visitors, average session time, and bounce rate.

If you manually added Google Analytics to your blog, you need to log out of WordPress and into Google Analytics to see your bounce rate.

There are a variety of ways to display the bounce rate in Google Analytics, depending on what you’re looking for, which can be frustrating. We suggest looking at the bounce rates of your landing pages so you can see and pages your visitors are landing on and leaving.

To view your site’s bounce rate in Google Analytics, first sign in to your account. Go to Behavior » Site Content » Landing Pages, after that.

Knowing which pages your site visitors are most likely to land on can help you identify and address trouble areas. By seeing which of your pages perform the best, you can model the rest of your pages according to those that perform well, boosting the results that you receive.

Now, let’s look at how you can reduce the bounce rate on your website.

Tip One: Have a Direct Call to Action

Most visitors determine whether or not to remain on a website within seconds of arriving. To persuade site visitors to convert, make sure they understand what you can offer them and what you want them to do as soon as they enter your site.

Describe what you’re offering to site tourists as soon as they land on your site. Make sure the call to action is straightforward so people understand what actions you want them to take. Also, make sure you’re upfront and truthful about what you’re selling so customers don’t feel compelled to quit right away.

Should you wish to do so, you can consider downloading an analytics tool in order to see how many visitors to your website are downloading files. This can assist you in understanding how effective your call to action is, as well as how many people are actually being convinced to continue exploring your site after they see the call to action.

Tip Two: Boost Your Site Speed

The pace and consistency of your website have a big impact on whether or not people choose to stay. The longer your site takes to load, the more likely your visitors might become frustrated and leave without visiting another article.

In reality, visitors to your website expect it to load in two seconds or less. Anything slower than that can cause your visitors to leave your site, which may have a negative impact on your conversion rates.

You can make use of various tools available online in order to optimize the speed of your website as well as to optimize how fast it is. You can speed up your website by adhering to the suggestions that these tools provide you with in order to get your website running more smoothly.

Using a content delivery network (CDN), optimizing photos, investing in a quality web host, tracking plugin use, and using a caching plugin are some of the easiest ways to configure your site for faster page loading.

Tip Three: A/B Test Everything You Post

A/B checking on your website on a regular basis may reveal why people are bouncing and what makes them want to linger. After all, high bounce rates may be due to anything as simple as the color of your call-to-action button or the way your landing page directs visitors into your sales funnel.

HubSpot discovered that the red button received 21% more clicks than the green button after performing an A/B test of call-to-action button colors. While this is only an example of improved conversions thanks to button colors, the thing is, people have the propensity to leave your site if they don’t like what they see.

By running A/B tests, you can find what works best for your website, as well as which little changes you can make in order to improve engagement from visitors to the site. It is extremely important that you have a clear understanding of what works for your website so that you can get the best results. These tests can prove to be extremely helpful in that you can get an insight into the minds of the individuals who are visiting your website, and as a result, you can learn how to better target them.

To perform free A/B testing of your site’s content and make improvements to boost conversions, use the Google Optimize addon, which is designed right on top of Google Analytics.

The Bottom Line

After reading this article, you should have a much better understanding of bounce rates, as well as what you can do in order to reduce the rate itself. Lowering the bounce rate of your website means that you are engaging visitors to your page in a much more effective manner, boosting your page effectiveness substantially.

The post Tips to reduce bounce rates appeared first on Yoshiro Digital.

It’s the only way to survive in today’s very competitive marketplace.

A sales funnel is the marketing term used for a series of steps designed to guide prospects toward a buying decision.

A sales funnel is simply like a real-world funnel where you can see the top, the middle and the bottom tip. At the top of it, you pour some substance, then, this substance filters down towards one defined end or destination.

It becomes the steps of a process that your potential buyer has to take and go through in order for them to become your customer.

In brick-and-mortar world, a sales funnel can be represented in your website – social media channels – retail store – email – personal consultation – your sales team or any other marketing channel you may have. A sales funnel can be spread across several channels.

Similarly to the real funnel, a similar process takes place. At the top of the sales funnel, you see lots of potential buyers who arrive and may enter your funnel. But, there’s one difference here: not all the potential buyers entering your sales funnel will be lead out from the other end.

The high-level stages that prospective clients and customers move through (your funnel) are awareness, interest, decision making and action.

The why and how prospects move down the funnel depends mostly on your own sales and marketing abilities.

In these high-level stages, you have to pay the most attention to prospects in the middle and lower stages of the sales funnel: they’ve moved beyond awareness and are heading into interest.

The prospects at the top of the sales funnel see your store. Some of them take a decision to walk in, that’s the middle of the funnel.

Two of the prospects see a rack of jackets on sale. They start looking for their size and now they are at then next step of the funnel. Then one customer selects two jackets and walks to the check-out. He/she is at the last step. He/she finishes the purchase and gets to the bottom of the funnel or the end of sales operation.

If you are a business owner, you already know how painful it is to just miss a sale.

You may spend days and weeks of pitches, charm, chatter and negotiation and then the potential buyer drops out of the sales funnel with zero sales.

But adopting and managing your own sales funnel is one of the most powerful marketing tools you may have for the success of your business.

In the online world, a sales funnel is all about engaging visitors and getting them to opt-in to your free offers and click that button.

The question to figure out becomes “how”?

Sales funnel became one of the core concepts in the world of digital marketing.

This core concept can take your business from unknown to a mass saturation money-making machine seemingly fast.

And skilled professionals have built a career around implementing this core concept in their business.

Each of the sales funnel stages has an important impact on the prospects behavior. Therefore, you need to learn them deeply.

By thoroughly understanding each step, you can use the right strategies and tactics to increase the number of potential buyers that go from one step to the next.

Much of those tactics lean on buyers’ psychology. And the world’s most experienced marketers know that there’s a psychological process behind each buying process.

This understanding can have a huge positive impact on your business.

Why is a Sales Funnel important?

The sales funnel helps you imagine the road potential buyers take while making their buying decision.

When you start understanding your funnel, you will better equipped to find the cracks where prospects leak out in the funnel and why/where some prospects (or all prospects?) never convert and leave before reaching the bottom of the funnel.

And without understanding your sales funnel, you can’t fix those cracks or those holes in the funnel. But, by understanding your funnel, you will be better positioned to optimize it and influence your visitors/prospects path through the funnel and eventually impact their decision.

It takes a lot of time and hard work to create and optimize a successful sales funnel.

How to create a sales funnel?

If you want to improve your sales and increase your customers’ base, you need to start thinking sales funnel.

We put some points to help you start creating and managing your own online sales funnel:

1. Get acquainted with buyers’ psychology. You don’t have to become a psychologist yourself to improve your business sales or to create a sales funnel. But, understanding your prospects buyers will allow you to better serve them. Remember! Your product/service/pitch was not created to serve everybody.
2. Grab your prospects’ attention. When you understanding the behavior of your prospects you will be better equipped to grab their attention. You can use your social media channels to capture your audience’s attention.
3. Create a landing page. Your content and ads need to take your prospects somewhere where they can learn more about your business.
4. Create an email campaign. Use your email market to bring interesting content to your leads. This will help you keep their interest, educating your audience and build up to the sale.
5. Maintain the relationship. Thank your customers for their purchase and offer to them additional opportunities. Stay in touch!

Do:

• Understand your audience
• Pay attention to all aspects of your sales funnel and use them to impact your customers conversion.

Don’t:

• Ask people to buy from you right away or you will only chase them away.
• Overlook details as small as font choice.

Examples of successful sales funnels:

You cannot improve your marketing strategy without learning from these leaders:

1. Clickfunnels
2. Netflix
3. Mailchimp
4. Coursera
5. Crazyegg
6. Netflix

Conclusion:

Creating and optimizing a sales funnel is crucial for your business in today’s competitive world.

The post What is a sales funnel? appeared first on Yoshiro Digital.

If you want to channel potential customers down your sales funnel, you’re going to need a perfect combination of page elements, site architecture, and written copy – here is a 20-point Conversion Rate Optimization checklist to make that happen.

1. Use a color scheme that is visually appealing.

Making sure that your website pages are visually appealing is essential for conversions. Reference the color wheel, and opt for a complementary or split complementary color scheme that is in line with the tone of your brand.

2. Keep your elements simple and obvious.

The saying less is more is as true in web design as it is anywhere else. Keeping your site elements minimal, clear, and concise is key for improving your user’s experience.

3. Ensure that your site passes the “5-second-test.”

Visitors will arrive at your website from a variety of different traffic sources, and if those visitors can’t tell what your site has to offer in the first 5 seconds, then your chances of snagging conversions will plummet quite dramatically.

4. Use whitespace to your advantage.

Don’t fall into the trap of thinking that you need to fill your pages with as much information as possible. Use white space to draw users’ attention to what’s important, including product highlights, testimonials, and of course, your CTA’s.

5. Remove all unnecessary links.

Including unnecessary links on your page will send your potential customers down a road to nowhere. Keeping users on your site for as long as possible gives you more time to convince, and in turn, increase your chances of conversions.

6. Use directional cues to draw users to your CTA.

Never assume that your customers know where to look and act. Make it obvious by offering clear directional cues to your CTA’s. Some subtle arrows can be all it takes to convince a user to click through.

7. Communicate value in your headlines.

If there’s one thing that customers want, its value – for both their money and time. Use this to your advantage by adding numerical values in your headlines. For example, “How thousands have benefited from my FREE ebook” offers so much more than, “How people have benefited from my ebook.”

8. Use contrast to boost CTA visibility.

CTA’s are your holy grail for conversions, so it would be detrimental if your potential customers were to miss them. Make them “pop” by pumping up the contrast and making them really stand out from the rest of your content.

9. Make sure that your buttons look “clickable.”

“Can I click that?” and “Where do I click?” are questions that you never want your users to ask themselves. Having buttons that actually look like buttons, and look clickable is essential for creating a seamless UX. Simple button emboss animations can encourage click-throughs and increase user time on site.

10. Offer comparative price points.

Offering comparative price points is an excellent way for you to boost your conversion rate. When selling, for example, a membership, it is best practice to offer three different options.

A “standard” option for those who want to test the waters. A “pro” option for those who want the very best that money can buy. And a “premium” option, which is your middle ground.

The majority of customers will opt for the “premium” option because they don’t want to feel limited with the “standard” option, and will also question if they really need all of the features that the “pro” option offers.

Offering choice is definitely your friend. 

11. Cut to the chance and offer a CTA before the fold of your site.

The attention span of internet users is next to nothing – so don’t miss an opportunity by forcing them to scroll through your entire landing page. Offer a CTA right at the top of your page giving users who know what they want, what they want. 

12. Create an element of urgency.

Creating urgency is a fantastic way to boost your conversions. It all depends on your product, but whatever it is that you are offering, creating urgency will make it shift.

You could offer a limited amount of spaces on your e-course, offer half price if you order in the next 30 minutes, or highlight your items as “last chance to buy”

13. Use complimenting fonts that resonate with your brand.

Many people overlook fonts; however, using the correct typefaces that suit your tone and compliment each other is key for designing a web page that converts.

14. Include believable testimonials that add value.

Customers that are on the fence might just need a little personified persuasion. Testimonials from genuinely happy customers build trust and add new voices to your landing page copy.

15. Put a face to said testimonials.

Faceless testimonials will never have the same effect as those with a happy portrait image. Put a face to the stories, and you will greatly increase their significance on your page.

16. Ask only for lead information at this point in the sales funnel.

Asking too much from your customers at this initial stage of your sales funnel can be off-putting and counterproductive. Lead information only (name and email) is all that is needed for you to build your relationship with any said customer.

17. Break your page up into bite-size chunks.

Breaking your webpage up into “bite-size” chunks will aid in the readability of your site, and prevent shoving a huge wall of information at your potential customers. Block each of your sections off by using alternating colors, or even simple dividing lines.

18. Optimize your copy so that it speaks benefits, not features.

People will buy a product because of the value that it brings to their lives. Do not oversell your products’ features, and instead focus on telling the customer how said features will benefit them.

19. Talk to your customers like a real person.

Overly wordy text that is filled with niche jargon and ten syllable words is great for research papers, not landing pages. My number 1 tip for creating fantastic copy that converts is to write as you speak. Talk to your customers through your copy as if you were sitting with them face to face.

20. Proofread using the 3 tier method.

Building trust is essential for your conversion success, and one of the best ways to throw your trust-building out the window is by littering your website with spelling mistakes and misused punctuation.

Proofread yourself before having your pages checked over by someone else that you trust, and then proofread a third time just to make sure.

Incorporating the above, will not only ensure quick wins, but will likely lead to long-lasting success.

Talk to your favored Web Development Agency if the above info has peaked your interest.

The post CRO Checklist – Turn your website into a money making machine appeared first on Yoshiro Digital.

Follow some of the techniques below and stay motivated to keep increasing your conversions.

Most owners nowadays try to drop their prices or run expensive ad campaigns or even look to redesign the whole website. You don’t need to panic and make major changes at first just so that you can increase your conversions.

Instead, trying some of the following techniques will take only a short amount of time to implement and they will likely improve your conversions dramatically. But always keep in mind that you will have to keep testing!

Create quantity sensitive offer

It is a great idea to limit the number of your products. For example, show a message stating that there are “Only 2 in Stock”  and use an illuminating color, such as red. This is considered a negative color in much of society but works positively in this scenario because it prompts users to engage quickly when purchasing a product.

By following this technique:

1. You will increase the value of your product. By adding limitations to your products users feel like this is something which is hard to get and is popular and therefore valuable.
2. You are “forcing”  people to take an action. Showing them that the product they are interested in is available, but only for a short amount of time will get them to act.

Create time sensitive offers

Another effective ecommerce best practices technique is to add a limited time offer countdown.

Creating urgency on a product means users will feel pressure to proceed quickly with a payment.

*** For even better results combine both techniques mentioned above: Restrict quantity AND also make the offer time-sensitive.

Trust me, people will go nuts!

Offer free shipping – Under one condition

Everyone loves free shipping. However, you should offer free shipping with a condition.

For example: Let your clients know that there is “ Free Shipping on orders over $39”

With this method, you can increase your average order value (AOV) as users will likely buy more products instead of electing to pay the shipping fee.

Make your Users Trust you

The first thing that any visitor to your site wants to know is if you are a trustworthy brand/website and if they can buy items without the risk of getting robbed. Ecommerce best practices state that you need a client base that sees you as an honest business and it’s imperative to build this level of trust.

Some clever ways to show this are:

1. Showing your store’s total following in Social Media
2. Showing the number of likes and shares of each product

Incorporating these quick strategies into your e-commerce strategy is sure to reap some instant benefits!

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