What is our Content Marketing Service?
Content Marketing at Yoshiro Digital is a B2B service that helps businesses grow their brand awareness, product/service demand, promotes thought leadership with all aspects leading towards increased conversions. For our content marketing efforts to be effective, we develop marketing campaigns that will engage your audience and drive them towards conversion. Hence, your sales cycle becomes much shorter and far less complicated.
What Content Marketing entitles you to
Content marketing is the creation, distribution and measurement of content that will increase a client’s customer base and deliver potential customers, otherwise known as lead generation. Content served to the audience, will affect all stages of the sales process – starting from awareness until gradually moving towards actual sales.
Different types of audiences are treated accordingly. For example fresh leads will be served with a funnel approach including content that will help them understand the brand, promote credibility and convince them into converting. Conversely, in the case of existing customers, content must be able to nurture the customer base and move them towards the final stage of the sales process.
Content Marketing processes
With our effective strategies, we have helped plenty of companies to thrive by creating, distributing and constantly monitoring their content marketing needs.
A crucial part of this service is to analyze, measure and report results for more effective campaigns to be in place. In doing so, you will know exactly what works and what drives sales towards your business. At the same time, analyzing and measuring will enable us to understand how your market reacts to each of our campaigns in order to constantly improve and deliver better results.
What content marketing strategies drive results?
Years of experience and subsequent expertise developed means our team stand by the following strategies that guarantee results:
- Lead generation (also known as lead gen)
- Viral and Informational Content creation
- Deep market penetration
- Potential entrance into new markets
- Sales nurture
- Thought leadership
- Company/Brand awareness