Internet service providers are constantly waging war against spammer wanting to invade our mailboxes. If it\u2019s vital that your emails deliver you should regularly test your emails with a variety of email providers to ensure that they are getting delivered into the inbox and not being lost in the spam folder. Follow these helpful tips to guarantee your email\u2019s get maximum deliverability<\/strong>.<\/p>\n To avoid ending up in spam it\u2019s important to avoid certain phrases<\/strong> and words that spam filters might pick up when analyzing your content. Words such as free, buy, promo <\/em>may increase your likelihood of your emails being delivered straight into the spam folder. While there are no magical words that will increase or decrease your deliverability sustained use of these types of words may lower your sender reputation and get your emails sent straight to spam. Here are a few other pointers to keep in mind for your email content:<\/p>\n It\u2019s of vital importance to your email deliverability that you choose an ESP, with a high score on their Internet Protocol (IP)<\/strong>. Sending an email from an ESPs with a low score on the IP addresses of their senders are heading straight for spam folders. Avoid this by choosing an ESP that sends only solicited emails and doesn\u2019t send any spammers emails and ban them from using their platform. If you consistently choose to send emails from ESPs with low IP scores your emails will eventually be blocked by major providers like Gmail, Yahoo & Hotmail<\/strong>.<\/p>\nWatch your words<\/h2>\n
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Use a reliable Email Service Provider [ESP]<\/em><\/h2>\n
Be genuine<\/h2>\n