{"id":6725,"date":"2021-03-20T08:48:25","date_gmt":"2021-03-20T08:48:25","guid":{"rendered":"https:\/\/yoshirodigital.com\/?p=6725"},"modified":"2021-04-27T10:59:49","modified_gmt":"2021-04-27T10:59:49","slug":"what-is-technical-seo","status":"publish","type":"post","link":"https:\/\/yoshirodigital.com\/what-is-technical-seo\/","title":{"rendered":"What is Technical SEO"},"content":{"rendered":"

Technical SEO is a process for optimizing a website, so search engine spiders (crawlers) can index everything on the site efficiently. It is essential for crawlers to gain access to your website\u2019s content because if they can\u2019t, you miss opportunities to rank those pages.<\/p>\n

When you think of search engine optimization, you think about what the users see, and that\u2019s a huge part of SEO. Technical SEO is what helps you hit those goals. You have to combine traditional SEO and technical SEO with other strategies, including on- and off-page optimizations. In fact, all of them together are what make the three pillars for SEO.<\/p>\n

Why Is Technical SEO Important?<\/h3>\n

In a sense, technical SEO is essential because it could boost or hurt your organic performance and rankings<\/a>. You could have the best content ever imagined. Ultimately, you may have backlinks from authoritative sites that are strategically placed. All of that is good, but if the search engine can\u2019t crawl and index your website, you may not see any rankings at all. If nothing else, you might be on the fifth or sixth page. We all know that if you\u2019re not on that first (and maybe second) page, no one is visiting your site. There are exceptions to that, but that\u2019s pretty much what it boils down to.<\/p>\n

The Technical SEO Checklist \u2013 Suitable for Beginners<\/h2>\n

Below, we have come up with a technical SEO checklist to cover most of the critical elements relating to technical SEO. That way, you have a website that\u2019s technically sound and ready for action. However, this isn\u2019t a full or comprehensive list of all technical recommendations out there. It\u2019s up to you to make sure that you\u2019re doing what you can to keep your website on the up and up.<\/p>\n

In most cases, people don\u2019t know where to begin with SEO in any form. That\u2019s okay! You can always work with a professional SEO agency<\/a> to get the help you need. Yoshiro Digital offers assistance with technical SEO, so you\u2019re good to go.<\/p>\n

If you want to get started on your own, we don\u2019t blame you and commend you for such a task. By following the checklist below, you can make sure that your website has a strong technical foundation. Many of the roadblocks that prevent search engines from indexing, crawling, and ranking your site are covered here.<\/p>\n

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  1. Ensure that Google Can Index and Craw Your Site.<\/li>\n<\/ol>\n

    Crawling is the process where Googlebot<\/a> discovers updated and new pages that should be added to the Google Index. When Googlebot can\u2019t crawl those pages, it can\u2019t rank the content or index it.<\/p>\n

    Webmasters must make sure that Googlebot can index and crawl a page, and the best way to go about it is to use a special URL tool called \u201cInspect a Live URL.\u201d This can be found in Google Search Console, and it allows people to test live URLs to see if Google can index them or not. If Google can\u2019t index that URL, the test shows an error. That way, you know you have to fix the problem to ensure that it\u2019s indexed and crawled correctly.<\/p>\n

    Here are common ways to make sure that your website can be indexed and crawled:<\/p>\n