is a hyperlink.<\/span><\/p>\nAnchor texts are important for SEO. In order to decide what anchors to use when linking to your website, you should analyze what the top results are using and then improve this matrix.<\/span><\/p>\n301 & 302 redirects<\/b><\/h3>\n
A redirection happens when you click on an URL for a specific page and immediately after clicking you are redirected to a new page with a different URL. Using redirects is common when you are doing OnPage SEO optimizations.<\/span><\/p>\nRedirects are used when:<\/b><\/p>\n\n- You are changing the URL structure of the whole website<\/span><\/li>\n
- You are changing the URL of a specific web page<\/span><\/li>\n
- When you are merging two (or more) websites<\/span><\/li>\n
- When a website is penalized and you need to create a double 301 redirect in order to try to lift the penalty (at least temporary)<\/span><\/li>\n<\/ul>\n
The difference of 301 redirects and 302 redirects:<\/span><\/p>\n301 redirects are permanent.<\/b> You are indicating to Search Engines that the specific page changed address permanently. Search Engines will then pass any value, authority and rankings to the new address. \u00a0YOU HAVE TO BE EXTREMELY CAUTIOUS WHEN PERFORMING 301 redirects. Make sure to consult SEO specialists if you are not 100% sure of what you are doing. <\/span><\/p>\n302 redirects are temporary. <\/b>Temporary 302 redirects are often used in order to test the redirections before changing them to 301 (permanent)<\/span><\/p>\nFrom a user\u2019s perspective, the end result is the same. The only difference is the guidelines provided to the Search Engines.<\/span><\/p>\nAlt tag<\/b><\/h3>\n
Alt tags are HTML tags that are being used to describe an image. The alt tag text is the text that is being used when an image fails to load. SEOs can strategically optimize alt texts to increase the keyword and LSI keyword frequency in a piece of content.<\/span><\/p>\nThis is how a standard alt tag looks like in plain HTML.<\/span><\/p>\n<img src=\u201d\/example.jpg\u201d <\/span>alt=\u201dthis is a picture of an example\u201d<\/b> \/><\/span><\/p>\nYou really don\u2019t have to worry about the CMS because all modern CMS provides you with the ability to add alt tags from a user interface that you don\u2019t have to mess with the coding.<\/span><\/p>\nMeta description<\/b><\/h3>\n
A Meta Description is a description of the specific page that is used from Search Engines in order to display it on the Search Result pages. The meta description is not ever displayed on the website. <\/span><\/p>\nWhenever someone searches for a specific keyword, Google decides what results to display. Google then uses the page title and the meta description in order to make up the snippets for the websites that feature in the results.<\/span><\/p>\nImportant things to know about Meta Descriptions:<\/span><\/p>\n\n- Google does not always respect the meta descriptions. Google can decide not to use them<\/span><\/li>\n
- Google can completely ignore the meta description or it can use only some parts of it and combine it with content from the page<\/span><\/li>\n
- In the case that meta description is empty, Google will try to guess what is the best part of the text to be used as a meta description<\/span><\/li>\n
- Google will try to bold your keyword or Lantex Semantic Keywords that are in the meta description.<\/span><\/li>\n<\/ul>\n
Canonical tag<\/b><\/h3>\n
Canonical tags are HTML elements that let you indicate duplicate content (OnPage & OffPage). This tag is placed on the header of the website.<\/span><\/p>\nExample of OnPage Canonical implementation:<\/b><\/p>\n
On the page https:\/\/www.example.com\/duplicate-page you need to implement this code:<\/span><\/p>\n<link rel=\u201dcanonical\u201d href=\u201dhttps:\/\/www.example.com\/original-page\u201d \/><\/span><\/p>\nThis will tell search Engines\u00a0not to pass any value from https:\/\/www.example.com\/duplicate-page to https:\/\/www.example.com\/original-page <\/span><\/p>\nExample of OffPage Canonical implementation:<\/b><\/p>\n
On the page https:\/\/www.example2.com\/duplicate-page you need to implement this code:<\/span><\/p>\n<link rel=\u201dcanonical\u201d href=\u201dhttps:\/\/www.example.com\/original-page\u201d \/><\/span><\/p>\nThis will tell search Engines not to pass any value from https:\/\/www.example2.com\/duplicate-page to https:\/\/www.example.com\/original-page <\/span><\/p>\nThe main concept is that when a search engine such as Google comes across this tag it will not rank that page, but transfer all the value to the canonical page. <\/span><\/p>\nBlack hat SEO<\/b><\/h3>\n
Black hat SEO is the dark side of Search Engine Optimization. Some SEO’s work in a way that tries to manipulate the ranking factors by generating fake ranking signals for Google. Black Hat SEO can cause serious implications to your website so we suggest that you don\u2019t implement anything that is considered black hat. <\/span><\/p>\nFurthermore, your competitors may be working in a black hat way to cause harm to your rankings. <\/span><\/p>\nIf you decide to implement black hat SEO techniques, you have to consult experienced SEO’s that have knowledge in implementing Black Hat techniques. Furthermore, SEO’s can help you get over any negative SEO attack that your competitors are performing against you.<\/span><\/p>\nExamples of Black Hat SEO<\/b><\/p>\n\n- Hidden Content<\/span><\/li>\n
- Cloaking<\/span><\/li>\n
- PBNs<\/span><\/li>\n
- Auto-generated backlinks<\/span><\/li>\n
- Doorway pages \/ Backdoor pages<\/span><\/li>\n
- Hidden content<\/span><\/li>\n<\/ul>\n
![\"Black](\"https:\/\/yoshirodigital.com\/wp-content\/uploads\/2019\/02\/shutterstock_94676791.jpg\")
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Domain name<\/b><\/h3>\n
A domain name is your address on the web. For example, this is a domain name:<\/span><\/p>\nwww.thisisadomainname.com\u00a0<\/span><\/p>\nDomain names cost approximately $10 per year and you can buy them from GoDaddy, Namecheap, etc.<\/span><\/p>\nHosting<\/b><\/h3>\n
Hosting is the storage that your website is stored on. In order to have an operational website you need to have:<\/span><\/p>\n\n- Domain Name<\/span><\/li>\n
- Web Hosting<\/span><\/li>\n<\/ol>\n
Hosting prices vary. You can find a hosting provider with just $1 per month. We suggest that you invest a bit more and use a VPS server as your hosting provider. Digital Ocean is a great provider for VPS.<\/span><\/p>\n![\"\"](\"https:\/\/yoshirodigital.com\/wp-content\/uploads\/2019\/02\/shutterstock_1024337071.jpg\")
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Duplicate content<\/b><\/h3>\n
Two pages that have same or very similar content can be considered as duplicates. Duplicate content cannot cause a penalty from the Search Engines, however, it can cause keyword cannibalization issues.<\/span><\/p>\nExamples of duplication issues:<\/span><\/p>\n\n- Copying and pasting content across multiple web pages<\/span><\/li>\n
- Using your content on other websites<\/span><\/li>\n
- WordPress issues (Tags and Categories of WordPress tend to cause duplicate content issues)<\/span><\/li>\n<\/ul>\n
How to fix duplicate content:<\/span><\/p>\n\n- Canonical tags<\/span><\/li>\n
- 301 redirects<\/span><\/li>\n
- NoIndex tags<\/span><\/li>\n
- Editing the content<\/span><\/li>\n<\/ul>\n
Keyword density<\/b><\/h3>\n
Keyword density is the percentage of how often your keywords (Target phrases) appear in your content. To calculate the keyword density you should divide the number of times that your keywords appear in your content by the total number of words and then multiply by 100.<\/span><\/p>\nKeyword Density has an important part in SEO. Our studies showed that as much as you mention one keyword, you increase the likeness of ranking. However, it\u2019s easy to overdo it and result in keyword stuffing which is not desired.<\/span><\/p>\nKeyword stuffing<\/b><\/h3>\n
If you repeat a specific phrase or keyword too often you risk in resulting to keyword stuffing. Usually, writing naturally will not result in keyword stuffing. Keyword stuffing is likely to be observed in people that are new into SEO and they write content that is not natural anymore.<\/span><\/p>\nHow to deal with keyword stuffing:<\/b><\/p>\n\n- Write natural content<\/span><\/b><\/li>\n<\/ul>\n
\n- If you want to increase your keywords in the content, make sure to increase the overall word count as well<\/span><\/li>\n
- Use a tool such as UltimateKeywordHunter or TextTools to get LSI keywords that can be used instead of the main keywords.<\/span><\/li>\n<\/ul>\n
Latent Semantic Indexing (LSI)<\/b><\/h3>\n
The meaning of LSI is really tough to understand so we will try to offer a simplistic explanation about LSI. LSI is considered to be a major ranking factor for search Engines. Search Engines analyze the content of a page and look for supporting keywords (LSI). LSI keywords are highly related to your main keyword. They are keywords that are naturally occurring.<\/span><\/p>\nFor example, if your main keyword is \u201cforex\u201d then some LSIs could be:<\/b><\/p>\n\n- Investments<\/span><\/li>\n
- Currency<\/span><\/li>\n
- Trading<\/span><\/li>\n
- EUR\/USD<\/span><\/li>\n
- Exchange<\/span><\/li>\n<\/ul>\n
LSIs help the Search Engines understand if the content is relevant to the keywords. That\u2019s why keyword stuffing alone is not working anymore.<\/span><\/p>\nLink building<\/b><\/h3>\n
Link Building is one of the most important parts of SEO. Link building is the process of acquiring backlinks for your website.<\/span><\/p>\nTypes of link building<\/b><\/p>\n\n- Guest Posting<\/span><\/li>\n
- Niche Edits<\/span><\/li>\n
- PBNs<\/span><\/li>\n
- Resource Pages<\/span><\/li>\n
![\"SEO\"](\"https:\/\/yoshirodigital.com\/wp-content\/uploads\/2019\/02\/shutterstock_1282770046.jpg\")
<\/p>\n![\"Website](\"https:\/\/yoshirodigital.com\/wp-content\/uploads\/2019\/02\/shutterstock_418095514.jpg\")
<\/p>\n![\"OnPage](\"https:\/\/yoshirodigital.com\/wp-content\/uploads\/2019\/02\/shutterstock_1056509597-scaled.jpg\")
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