Plan and execute all online and offline marketing activities for the organisation, and for new and existing clients
Digital and offline marketing focus, which includes SEO/SEM, marketing database, email, social media, and display advertising campaigns etc.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Maintain social media presence across all digital channels
Measure and report performance of all digital marketing campaigns
Identify trends and insights, and optimise spend and performance based on insights
Brainstorm new and creative growth strategies
Identify and test new digital platforms and tools
Using web analytics tools to monitor site traffic
Track consumers’ purchase behavior
Evaluate important metrics that affect website traffic, service quotas, and target audience
Develop and monitor campaign budgets
Work with your team to brainstorm new and innovative growth strategies
Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
Maintain relations with customers by organising and developing specific customer-relations programmes, and determining company presence at conventions, annual meetings, trade associations, and seminars
Identify potential customers
Supporting sales and lead generation efforts
Be an ambassador for the company, where at all times portraying professionalism and business acumen
Any other duty as assigned from Management
Requirements:
Bachelor’s and/or Master’s degree in marketing, communications, business, or related field
Proven experience in running a marketing team
At least 3 to 5 years in a senior marketing position
Proven marketing campaign experience
Effective time management skills and the ability to multitask
Ability to solve problems creatively and effectively
Quick and creative thinker
Attention to detail
Ability to work in a fast-paced and tight-deadline environment
Good command of the Greek and English language is essential
Yoshiro Digital