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Pay Per Click

Google Ads 101

Everything you need to know about Google Ads Google Ads is one of the most common ways to market your business. Google caters to billions of users every day thus it would be a shame not to utilize it for your advertising purposes. In the case where you have an available investment budget to allocate […]

Social Media

Paid Ads on Facebook – Not just Boosts

Facebook Ads vs. Boosting: What is the difference? You are probably aware by now that Facebook ads are a key component of your digital marketing plan. There are over 2 billion users on Facebook every month for any successful business it’s essential to capitalize on this market. There is a huge audience out there just […]

SEO

SEO 101

SEO means “Search Engine Optimization”. In other words, SEO is the practice of increasing traffic to your website. Increasing your website’s traffic can lead to better exposure of your brand, more and better conversions or sales and long term results. Despite what people commonly believe, SEO is not just meant for the Search Engines but […]

Email Marketing

5 email marketing secrets to boost your sales

In business, you can expend your valuable time and effort chasing customers who will only purchase once from you or you can invest in building loyal, customers who will come back to you time and time again.  Which one of those options sounds better to you? Most business owners like having loyal customers.  Loyal customers […]

Social Media

How advertising on LinkedIn differs

LinkedIn advertising is quickly growing and will soon become an essential part of the Social Media marketing mix. We’re here to explain the key differences between LinkedIn advertising and other traditional platforms such as Facebook. There are a variety of other channels however none comes close to matching LinkedIn when it comes to connecting with […]

SEO

PPC vs SEO: Which one is the best for you

Wondering which option is the right one for your investment?  When it comes to growing your website’s traffic, you should look no further than utilizing the great results that SEO and PPC can bring.  In case you’re a business owner with an online presence, you must definitely know that traffic is the alpha and omega […]

SEO

3 Questions to ask before hiring an SEO Agency

Hiring an SEO agency is an important step in your marketing strategy. People that come to the point of implementing Search Engine Optimization for their business are likely well-educated on the effectiveness of this marketing technique and the tremendous ROI that it can yield. However, you have to be extra careful about choosing the company […]

Social Media

The 3 Most Common Facebook Marketing Problems

If you’re facing any of the below Facebook marketing problems, you’re at the right place because we’re about to tell you exactly how to manage them. 3 Common Facebook Marketing Problems & How to Solve Them The 3 Most Common Marketing Issues relating to Facebook are as follows: Little to no engagement on your Facebook […]

Social Media

Social Media Marketing Funnel Ads Approach

Take Advantage of a Social Media Marketing Funnel Ever heard of the power of a Social Media Marketing Funnel? Turning your target audience into loyal advocates of your brand can be a challenging task for any emerging brand name; it is an ongoing process at best. Although it might seem questionable whether or not there […]

SEO

Understanding SEO Terms

SEO terms that you need to know SEO means “Search Engine Optimization” and it is the process of acquiring organic (Free) traffic from the search results of search engines such as Google. But why you should care about it? Organic Search Traffic is often the primary traffic source of a website and it is considered […]