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Social Media

Developing an influencer outreach plan

If you’re planning on starting an influencer marketing campaign you’ll need our guide on how to develop an influencer outreach plan and the fundamentals of an influencer marketing strategy. Influencer marketing has quickly become one of the most popular methods to help increase your brand awareness and trust. Influencers allow you to reach a unique, […]

Pay Per Click

What is a PPC specialist

What Role Does a PPC Specialist Perform? When it comes to the role of a PPC Specialist, the functions they perform are vital to the effectiveness of any Google Ads campaign. A PPC Specialist handles all essential functions of any Pay-Per-Click campaign. This includes managing the strategy, design, implementation, and the analysis of the performance […]

SEO

Why isn’t my website showing up on Google

Why Isn’t My Website Showing Up On Google? There’s nothing worse than Google ignoring your website. Plenty of entrepreneurs, marketers, and advertisers spend hours and hours researching their customers, building great products and services, and designing amazing websites – only to discover Google isn’t listing them anywhere near the top page (or even at all)! […]

SEO

Implementing SEO Solutions for Small Businesses

How to implement SEO Solutions for Small Businesses It was easy to dominate Google search rankings locally even just a few years ago. Pay attention to your on page SEO, dial in your keyword research, and focus on building some NAPs and you were good to go. But after the Google Venice update local SEO […]

Social Media

How to use Linkedin as a marketing tool

Using Linkedin as a marketing tool Essential to any individual in the business world LinkedIn stems from the need for a professional social network. In essence, LinkedIn is about Career development harbouring professional relationships, discussions about industry development and other business-related topics. Unlike other social media channels such as Facebook or Instagram, Linkedin is not […]

Pay Per Click

Best Practices for Optimizing a Landing Page for Google Ads

Incorporating the best practices for optimizing a landing page for Google Ads You could throw a mountain of money into your Google Ads budget online and still get horrific results if your landing pages aren’t well optimized. Obviously, the first step is to understand and capitalize on Google Ads but a crucial part of this […]

Social Media

How to target Facebook ads to fans of a competitor page

Getting your ads in front of your competitors is a well known in Pay Per Click (PPC) strategy. It can help you generate leads and cripple your competitions’ sales. Google ads allow you to target competitor brands and product keywords but up to date, Facebook does not have the direct option to target competitors but […]

Email Marketing

To use or NOT use images in email marketing

Images are a much-debated topic in the email marketing community, some fiercely argue for the use of images are some arguments are against the use of images.  Of course, the choice to use images is not always present. In some cases, the use of an image will not make sense while in others an image […]

Web Development

Top 5 Popup Ideas to Grow Your Audience

Top 5 Popup Ideas to Grow Your Audience The true value of popups is typically neglected. But think of it this way: they literally jump into your face. Imagine how many visitors you could convert if you use them smartly! Yes, we know what you’re thinking — you’ve had awful experiences with these things. Don’t […]

Web Development

9 Elements of a Landing Page

Your landing page must give people what they want. “But how do I do that?” you might be screaming. Don’t worry, I’m going to strip away all the mystery and make it easy to follow. Are you ready? Let’s go. So, What Is a Landing Page? Your business has goals, correct? The goal of your landing page should […]

Pay Per Click

Intro to Lead Generation with Google Ads

How to generate leads with Google Ads If you are serious about building a business these days you can afford not to take advantage of online advertising opportunities – especially those available from Google. The Google Ads network puts you, your business, your products, and your services in front of (potentially) millions of people every […]

Email Marketing

How to avoid the spam folder

Avoiding the Spam Folder Internet service providers are constantly waging war against spammer wanting to invade our mailboxes. If it’s vital that your emails deliver you should regularly test your emails with a variety of email providers to ensure that they are getting delivered into the inbox and not being lost in the spam folder. […]

Web Development

Why a sales funnel needs implementing on your website

What is a sales funnel? A sales funnel is the stages that people take through a website and how they become a customer. Let’s go through each stage to present more of an explanation: Stage 1: awareness – a person acknowledging and becoming aware of the shop. Imagine walking down the high street, and you […]

SEO

A Google Algorithm Update Just Hit My Website – Now What?

Google shakeups are pretty commonplace. The search giant is interested in one thing and one thing only – providing the most relevant results possible, as quickly as possible, to every search query made on the site – and Google makes frequent adjustments to their internal algorithms to do exactly that. Some of these adjustments are […]

Social Media

The essential elements of a Facebook ad

The essential elements of a Facebook ad With over 2 billion monthly users, Facebook prides itself on being the most popular social media platform on the planet. Your potential reach when using Facebook is huge, but it’s up to you to utilize the platform wisely. Facebook collects huge amounts of data on its audience and […]

CRO

CRO Checklist – Turn your website into a money making machine

A website is a great starting point for your business; however, a website alone will not lead to sales. If your user UX (user experience) UI (user interface) and general user flow are not properly optimized, your bounce rates will be off the charts, and your sales will suffer. If you want to channel potential […]

Social Media

How to promote an event on Social Media

Promoting an event on Social Media Social media is everywhere, and everyone from teenagers to grannies are using it, that’s why it’s vital to use these platforms to reach a larger audience. Platforms like Facebook, Instagram, Twitter and LinkedIn can be amazing tools when wanting to promote an upcoming event. Use these tips to get […]

SEO

Why Isn’t My Website Showing Up On Google?

Ranking high in Google is a huge piece of the success puzzle these days. Finding a way to dominate for relevant keywords so that your site shows up more often than your competitors – and higher up in the rankings, too — will help push a flood of targeted traffic to your site, generating the […]

Pay Per Click

Basic Restrictions on Google Display Ads

The major restrictions of Google Display Advertising When it comes to running Google Display Advertising either independently or as part of a PPC agency, there are specific factors you need to be aware of so that your campaigns and ads are approved without difficulty. What is Display Advertising with Google Ads? Display Advertising provides marketers […]

Uncategorized

Top 10 Web Design Trends for 2020

Trends. They’re a funny concept. Even though they are there for a reason — people like them. Designers tend to feel that it’s wrong to follow them. After all, creativity isn’t about being a sheep, is it? For those who are in this camp. The only benefit to knowing the trends is to see the competition. […]

Email Marketing

Simple way’s to grow your email marketing list

There’s bad news and good news, what would you like to hear first? The Bad? Your email marketing list decreases by 22.5% every year. Through the user abandoning the email address they only use to fill in forms, unsubscribes or changing email addresses. Whatever way you slice it your email list is shrinking every year. […]

Pay Per Click

Learning How to Create a Google Ads Manager Account

If you are part of a PPC agency it is likely that you are going to need to know how to create a Google Ads Manager Account. Previously known as a Master Client Center Account (MCC), this will allow you and your agency team members to oversee your portfolio of Google Ad accounts without the […]

SEO

How to Avoid a Google Penalty

There’s no worse feeling in the world of search engine optimization than getting shuffled into the back of the “Google sandbox”. Because search engine rankings are maybe the most highly competitive thing on the internet today – with literally millions of sites all fighting over the top spot – it takes a lot of work, […]

Social Media

Facebook Advertising 101

Everything you need to know about Facebook ads Facebook is a great platform, but it’s sometimes overlooked by a lot of businesses and brands as they find it intimidating. When first looking at Facebook ads you wouldn’t blame them there is quite a bit for a beginner to learn. With so many options and customizations, […]

Pay Per Click

Google Ads 101

Everything you need to know about Google Ads Google Ads is one of the most common ways to market your business. Google caters to billions of users every day thus it would be a shame not to utilize it for your advertising purposes. In the case where you have an available investment budget to allocate […]

Social Media

Paid Ads on Facebook – Not just Boosts

Facebook Ads vs. Boosting: What is the difference? You are probably aware by now that Facebook ads are a key component of your digital marketing plan. There are over 2 billion users on Facebook every month for any successful business it’s essential to capitalize on this market. There is a huge audience out there just […]

SEO

SEO 101

SEO means “Search Engine Optimization”. In other words, SEO is the practice of increasing traffic to your website. Increasing your website’s traffic can lead to better exposure of your brand, more and better conversions or sales and long term results. Despite what people commonly believe, SEO is not just meant for the Search Engines but […]

Email Marketing

5 email marketing secrets to boost your sales

In business, you can expend your valuable time and effort chasing customers who will only purchase once from you or you can invest in building loyal, customers who will come back to you time and time again.  Which one of those options sounds better to you? Most business owners like having loyal customers.  Loyal customers […]

Social Media

How advertising on LinkedIn differs

LinkedIn advertising is quickly growing and will soon become an essential part of the Social Media marketing mix. We’re here to explain the key differences between LinkedIn advertising and other traditional platforms such as Facebook. There are a variety of other channels however none comes close to matching LinkedIn when it comes to connecting with […]

SEO

PPC vs SEO: Which one is the best for you

Wondering which option is the right one for your investment?  When it comes to growing your website’s traffic, you should look no further than utilizing the great results that SEO and PPC can bring.  In case you’re a business owner with an online presence, you must definitely know that traffic is the alpha and omega […]

SEO

3 Questions to ask before hiring an SEO Agency

Hiring an SEO agency is an important step in your marketing strategy. People that come to the point of implementing Search Engine Optimization for their business are likely well-educated on the effectiveness of this marketing technique and the tremendous ROI that it can yield. However, you have to be extra careful about choosing the company […]

Social Media

The 3 Most Common Facebook Marketing Problems

If you’re facing any of the below Facebook marketing problems, you’re at the right place because we’re about to tell you exactly how to manage them. 3 Common Facebook Marketing Problems & How to Solve Them The 3 Most Common Marketing Issues relating to Facebook are as follows: Little to no engagement on your Facebook […]

Social Media

Social Media Marketing Funnel Ads Approach

Take Advantage of a Social Media Marketing Funnel Ever heard of the power of a Social Media Marketing Funnel? Turning your target audience into loyal advocates of your brand can be a challenging task for any emerging brand name; it is an ongoing process at best. Although it might seem questionable whether or not there […]

SEO

Understanding SEO Terms

SEO terms that you need to know SEO means “Search Engine Optimization” and it is the process of acquiring organic (Free) traffic from the search results of search engines such as Google. But why you should care about it? Organic Search Traffic is often the primary traffic source of a website and it is considered […]

Web Design

Website Design Blueprint and the Development Process

A great website design blueprint for those who might not know how to proceed with a potential client. We all know that in order to manage and develop a website from scratch requires a lot of work. You need to utilize resources, set up a lot of meetings both internally with the development-design team and […]

SEO

Why you shouldn’t use PBNs even though they work

What is PBN? If you’ve ever been researching on SEO tactics, I am sure you’ve asked yourselves the questions ‘What is PBN’, ‘what is PBN in internet marketing’, ‘Will I benefit from PBNs’ and many other related queries. The purpose of this article is not only to answer your questions but also to help you […]

CRO

Ecommerce best practices – Generate Quick Wins

To gain an advantage over the competition it is important to understand ecommerce best practices. And one of the best things you can do to guarantee success is to continue to test ideas frequently and consistently. So, do you have an E-commerce website and you are looking for ideas to generate some quick wins? Then […]

Social Media

Playable Ads: 10 Exciting Social Media Updates

Should we really be excited about playable ads and other SM updates The introduction of playable ads, shopping on Instagram and Ads through Facebook stories are prime examples of the need to stay up-to-date regarding Social Media marketing. When it comes to digital marketing, the only sure thing is that it is ever evolving. The […]