Influencer marketing done right, results in real influence. Any business that chooses to add this powerful channel to their marketing mix has the potential to gain a sweet return on investment and reach savvy millennial consumers.
Before diving into how you can leverage this channel, you need to understand what influencer marketing is all about.
What does Influencer Marketing mean?
The practice of working with influencers to promote your brand is called influencer marketing. Influencers are trusted individuals with high visibility and a large, dedicated following on social media, who can influence their audience to take a desired action.
How to find influencers for your business?
As a brand, finding the right influencers is key to the success of your campaign on social media. The truth is that there is no secret formula that works for everyone, so take time to research and begin building a list of relevant influencers. To help you narrow down your search, make sure the influencers have an audience that aligns with your target audience and have the power to motivate consumers because of their perceived authority and elevated social status.
How to set up a budget?
Knowing the different types of influencers will help you plan your budget and strategy. Here are the different influencer types your brand can partner up with:
Celebrities (>1 million followers)
Mega influencers (500k-1m followers)
Macro influencers (100k – 500k followers)
Micro influencers (10k – 100k followers)
Nano influencers (1000 – 10k followers)
As a rule of thumb, the amount you are willing to spend on your influencer marketing campaign will determine the type of influencer you can work with, the type of content (text post, lifestyle photo, video) and the size of the campaign (single or multiple posts). The goal isn’t to work with every influencer out there or the one that has the most followers, but the ones that can make an impact.
How to build an influencer marketing strategy?
A really simple way to make sure you are always working towards the right objective is to:
Define your goals (generate leads, gain more followers and engagement, promote company launch, increase click-throughs, etc)
Choose a campaign type (product placement, giveaway, social media takeover, discount code, event, long-term partnership, etc)
Have clear guidelines for the audience you want to reach and the desired action
Identify the best influencers and set expectations
Track the performance of your partnership (traffic, engagement, conversions or other metrics)
Do you want to take your influencer marketing campaigns to the next level? Contact our Social Media Management Team and we will pair you with the right influencers for the maximum return on your investment.
Influencer campaigns generate high revenues on WeChat. 33-to-38% of users in the beauty and clothing niche reported buying after interacting with a campaign.
The ROI on Every Dollar Spent and Why Influence Marketing Is So Effective..
People are just hooked to social media…
It comes as no surprise that influencer marketing campaigns have an average ROI of €5.52 for every one euro spent.
Instead of turning to the TV or Radio, people would rather watch their favorite online personalities on Social Media. To form their opinions. To get advice. And to get personal, relatable recommendations.
No matter if they’re young or old. 74% of all consumers trust influencers to assist their buying journey. That’s three out of four people.
It means that once you’re matched with the right influencer… their audience will decide to engage with your products or services… and eventually buy.
Your Potential Future Influencer Marketing Results.
As you have seen, the numbers don’t lie. The statistics keep piling on and on. Influence marketing services deliver. And it delivers big.
It delivers on each-and-every platform you may be interested in. For whatever purpose.
Influencers can represent your brand and bring you a new audience. One your competitors won’t reach.
It lets you cash in on a solid ROI. But if the €5.52 return per euro doesn’t convince you, then maybe these numbers will…
of consumers use ad-blocking technology. That means it’s become harder to reach them through ads... what if you used this channel instead?
of consumers are influenced by a social media or blog influencer to buy while shopping.
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