How to promote an event on Social Media

May 22, 2020 |
By Haris Alexandrou

Promoting an event on Social Media

Social media is everywhere, and everyone from teenagers to grannies are using it, that’s why it’s vital to use these platforms to reach a larger audience. Platforms like Facebook, Instagram, Twitter and LinkedIn can be amazing tools when wanting to promote an upcoming event. Use these tips to get the most out of your effort’s when promoting an event.

  • Platform

Depending on your audience and industry, some social media platforms may offer more benefits than others. For the most complete promotion, we advise promoting your event on several platforms however don’t stretch your resources and promote on every channel.

Here’s a quick rundown on what you can expect from the five most popular channels:

Facebook: Share events and event updates, create event pages, target specific audiences using paid ads.

Instagram: Brands and Influencers get the most engagement on this image-focused platform.

LinkedIn: The choice of platform for B2B marketing and finding new connections within an industry. Use for event announcements and company news.

Twitter: Create a custom event hashtag and make posts to promote your event and build excitement.

TikTok: Appeal to a younger audience in order to build a following on TikTok, fun and engaging content is key.

  • Optimize

Update all of your social media profile, remember preparation is key. Before you start to promote your event, you should prepare how you would like to promote it. Get your banners ready, create your custom hashtag and update your about sections. Here are some features you could optimize:

About Section and Bio: In addition to a thorough engaging description of your company or brand also include details of your event, be sure to include keywords that will help potential attendees find your page.

Page banners or logo: It’s the perfect opportunity to update your banner or logos, your new banners can include details of the event in addition to your custom hashtag. Remember to change them again once your event has taken place!

Link your other social profiles: Add links to your Twitter on your Facebook page etc. You want your audiences to have constant reminders of your event’s regardless of the social platform they are currently using.

  • Paid promotions

It may be obvious but paying for Social Media ads and getting your event seen by more people and potential attendees is one the most effective methods of reaching your intended audience. On average between 2-6% of your Facebook audience will see your posts, social media is becoming a pay to play environment, meaning it’s vital to back up your organic posts with boosts and paid campaigns. Here are our tips on how to get create an engaging an effective social media campaign to promote your event:

  1. Use a direct CTA such as “Buy Tickets” or “Book Now”
  2. Link them to an optimized landing page in order to register for the event, make it as easy as possible for your audience to attend.
  3. Short captions and eye-catching images or posts are key fundamentals to keep in mind when creating a social media campaign.
  4. Optimize your campaign objective, i.e. use facebooks Event responses objective if that’s your goal

These are just some of the strategies you can use to promote your event on social media. Some may work for your industry others may not nonetheless it’s vital to try a variety of tactics and see what resonates with your intended audience. If you find something that works make a note and use it next time!

Got an event coming up you need to promote? Contact the experts today, Let’s Talk!